Vivianna Blanch Named Global Chief Marketing Officer of Dermalogica

Dermalogica has appointed beauty industry veteran Vivianna Blanch its new global chief marketing officer.

Blanch has spent over two decades working across professional, prestige and mass beauty, leading marketing at L’Oréal, SkinCeuticals, NYX and Benefit.

“Throughout my career, I’ve seen the power of paid media at scale, but nothing replaces the trust and influence of a recommendation from an expert,” said Blanch. “Dermalogica has something incredibly powerful: expertise people genuinely trust, proven on real skin every day in the treatment room. There’s an enormous opportunity to put professional advocacy at the center of how we build the brand and bring that expertise to a new generation of consumers.”

In celebration of the brand’s 40th anniversary this year, Dermalogica is expanding its marketing efforts.